First Response

First Response is a consumer health and diagnostics brand focused on at-home pregnancy and fertility products. Its portfolio includes over-the-counter urine pregnancy tests, ovulation-related tools and calculators, and fertility-friendly lubricant products marketed to people trying to conceive or seeking early pregnancy detection. The brand is positioned around highly sensitive home testing, especially its Early Result pregnancy test, which detects human chorionic gonadotropin in urine. First Response operates as a health and well-being brand within Church & Dwight rather than as a standalone drug-development biotech or pharmaceutical company. The business is fully commercial and oriented toward branded consumer products, education, and digital fertility and pregnancy-planning resources.