FirstMedicare Direct

FirstMedicare Direct was a branded Medicare Advantage offering associated with FirstCarolinaCare, serving Medicare beneficiaries in North Carolina through HMO, HMO-POS, and PPO plan designs. It operated as a health insurance brand rather than a drug-development biotech or pharmaceutical company, with products focused on medical and prescription coverage for Medicare-eligible members. Publicly available plan materials identify FirstCarolinaCare Insurance Company as the insurer behind certain FirstMedicare Direct plans. In 2025, parent-affiliated organizations announced that FirstMedicare Direct would stop offering Medicare Advantage coverage effective January 1, 2026, with coverage ending December 31, 2025. As a result, the entity appears to be an inactive insurance brand rather than an operating life sciences company with an R&D pipeline.