Company intelligence / Profile preview

Fitness Standard

Dubai, Dubai, United Arab Emirates

Ownership: Private
Employees: ~50
Development stage: Other

Overview

The Fitness Standard is a leading distributor of sports nutrition, health supplements, and fitness equipment based in the United Arab Emirates. Founded in 2014, the company serves as a strategic partner for international wellness brands seeking to enter and expand within the Middle Eastern market. They provide comprehensive services including logistics, marketing, and distribution to a wide network of gyms, retailers, and direct consumers. While operating in the health and wellness sector, the company focuses on the commercial supply chain of nutritional products rather than pharmaceutical research or drug development.

Industry: Food & Nutrition

Partnerships

Optimum NutritionBSNCellucorScivation

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