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Fittr began as an online fitness and nutrition coaching marketplace but has expanded into preventive healthcare by integrating advanced diagnostics (DEXA scans, VO2 max testing), wearables ("Hart Ring", "SENSE Smart Weighing scale"), and AI-driven personalization. The company now offers a comprehensive digital health ecosystem for personalized care focused on lifestyle disease prevention. It reports strong user growth (250k monthly active users) and annual recurring revenue of ₹120 crore ($15M). No clinical trials or drug development pipeline.
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