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Flora Fertility

Calgary, Alberta, Canada

Ownership: Private
Development stage: Other

Overview

Flora Fertility offers the first individually-owned fertility insurance product, addressing the unmet financial burden of fertility treatments by providing affordable, portable insurance with coverage up to $50,000 for treatments including IVF, IUI, egg freezing, and diagnostics; it serves primarily women aged 20–34, with policies distributed via digital channels and partnerships, and its proprietary risk model enables personalized underwriting

Therapeutic areas: Women's Health
Modalities: Insurance productnot a therapeutic drug developer; works with coverage for procedures (e.g., IVF, IUI, egg freezing)
Industry: Biomedical IT and Biomedical Data Platforms

Partnerships

Highline Beta (investor and venture partner)Distribution partnerships with women’s health apps and SMB employers

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