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Friday Health Plans was a health insurance company that focused on providing technology-driven, affordable health insurance for individuals and small businesses. Founded in 2017 and headquartered in Denver, the company primarily operated through the Affordable Care Act (ACA) marketplaces, offering plans with benefits such as $0 primary care visits and mental health services. At its peak, it expanded its services to several states including Colorado, Texas, Nevada, Georgia, and North Carolina. However, the company faced significant financial challenges and regulatory scrutiny, leading to its insolvency. In 2023, Friday Health Plans ceased operations and was placed into liquidation by state insurance departments.
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