Fruit of the Earth

Fruit of the Earth is a family-owned and operated consumer healthcare company specializing in personal care and over-the-counter (OTC) products. Founded in 1980, the company is a leading manufacturer of aloe vera-based skincare, sunscreens, and health and beauty aids. In addition to its own branded products, Fruit of the Earth provides extensive contract manufacturing (CMO) and private label services for major global retailers. The company operates large-scale manufacturing facilities in Texas, focusing on high-volume production of gels, lotions, and liquids. Its portfolio includes widely recognized products such as 100% Pure Aloe Vera Gel and various SPF-rated sun care solutions. The company remains a dominant player in the natural skincare and sun protection markets within the United States.