FSA Store

FSA Store is a U.S. healthcare e-commerce company that operates an online marketplace dedicated to products and services eligible for purchase with flexible spending account funds. The business combines direct-to-consumer retail, eligibility/compliance curation, educational content, and integrations with benefits administrators to help consumers use pre-tax healthcare dollars with less reimbursement friction. Its assortment includes thousands of FSA-eligible items across over-the-counter health, personal care, home health, and selected telehealth services. FSA Store is part of Health-E Commerce, alongside HSA Store and other related brands, and ultimately came under H.I.G. Capital ownership through Health-E Commerce's 2024 acquisition. The company is commercial-stage and focused on healthcare benefits-enabled commerce rather than therapeutic product development.