Func Food Group

Func Food Group was a Finland-based Nordic wellness and consumer health company focused on functional beverages, protein bars, supplements, and superfoods. The business marketed and distributed brands including Celsius, FAST Sports Nutrition, CocoVi, and FitFarm across Finland, Sweden, and in some materials Norway. Rather than operating as a drug-development biotech or pharmaceutical company, Func Food was a commercial-stage nutrition and wellness business serving fitness, weight-management, and healthy lifestyle consumers. Celsius Holdings announced the acquisition in September 2019 and completed the transaction on October 25, 2019, using Func Food as a route into the Nordic and broader European nutritional products market. For biotech-analyst purposes, this is best classified as a consumer wellness/functional nutrition company rather than a therapeutic life sciences developer.