Functional Brands

Functional Brands is a health and wellness company focused on the development and marketing of functional consumer products, primarily in the beverage and supplement sectors. The company is best known for its flagship brand, Joyride, which offers energy-enhancing products formulated with functional ingredients such as caffeine and L-theanine. Functional Brands aims to bridge the gap between traditional consumer goods and health-focused innovations by utilizing science-backed ingredients to improve mental and physical performance. While the company operates within the broader healthcare and wellness ecosystem, its primary business model centers on commercial-stage consumer products rather than clinical-stage drug development.