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Fyffes is one of the world's largest importers and distributors of tropical fruits, especially bananas, and is recognized for its pioneering role in branded fruit (the Fyffes Blue Label was the first fruit brand in the world, introduced in 1929). The company sources, grows, ripens, distributes, and markets bananas, pineapples, melons, and other tropical fruits. It has a significant presence in organic and Fairtrade produce, and operates a global network of distribution, ripening, and logistics facilities.
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