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Gaia Arise Farms Apothecary is a small private U.S. herbal wellness and apothecary business based in Waynesville, North Carolina. The company markets plant-based medicines, natural supplements, diagnostic testing, wellness coaching, acupressure, and functional or Eastern medicine consultations under the consumer-facing brand "Get The RIGHT Medicine!" Its commercial offerings appear to include proprietary branded herbal products such as True Viral Defense, True PCOS Relief, True Menopause Ease, True Calm, and other condition-focused formulations sold directly to consumers online. The business is healthcare-adjacent rather than a conventional biotech or pharmaceutical developer, and there is no evidence of a regulated clinical drug pipeline. In April 2020, the FDA and FTC issued warning letters regarding COVID-19-related claims tied to its True Viral Defense product.
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