Genequest

Genequest is a Japanese consumer genomics and digital health company that provides direct-to-consumer genetic testing services based primarily on saliva samples. The company markets commercial testing kits including Genequest ALL and Genequest LITE, which report genetic tendencies related to health risks, physical traits, and in some offerings maternal ancestry. In addition to consumer testing, Genequest offers contract genetic analysis, joint research, genome consulting, and related services for corporations and researchers. The company emphasizes preventive health, responsible handling of genetic information, and evidence-based interpretation supported by published literature and internal research activities. Genequest was founded in 2013 and later became a wholly owned subsidiary of Sophia Holdings, while continuing to operate under the Genequest brand.