Georgina Craig Associates

Georgina Craig Associates is a UK-based healthcare consultancy specializing in the "Experience Led Care" (ELC) model. The firm works extensively with the National Health Service (NHS) to redesign clinical pathways and improve the management of long-term conditions. Their core expertise lies in person-centered care, health coaching, and the implementation of group consultations. By focusing on the lived experiences of patients and the professional experiences of staff, the company facilitates sustainable system change. Key areas of impact include diabetes, respiratory health, and mental health services. The organization provides training and leadership development to help healthcare providers transition to more collaborative care delivery models.