GiddyUp

GiddyUp is a performance marketing agency and specialized contract research organization (CRO) that focuses on patient recruitment and customer acquisition for the life sciences, biotechnology, and healthcare sectors. The company utilizes a data-driven, performance-based model to help clinical trial sponsors and pharmaceutical brands identify, engage, and enroll qualified participants across various therapeutic areas. By leveraging advanced digital marketing strategies and creative optimization, GiddyUp streamlines the recruitment process to accelerate clinical development timelines and drive growth for direct-to-consumer health products. The firm has established itself as a key partner for medical device companies and clinical trial sponsors seeking to improve enrollment efficiency through digital channels.