Glidewell Direct

Glidewell is a global leader in dental laboratory services and a pioneer in the development of dental materials and restorative technologies. The company is best known for its BruxZir Zirconia line, which revolutionized the industry as a durable, esthetic alternative to metal-based restorations. Glidewell Direct serves as the company's primary distribution channel, providing dentists with direct access to clinical supplies, implants, and digital dentistry tools. Beyond manufacturing, the company invests heavily in R&D, focusing on CAD/CAM workflows, artificial intelligence for crown design, and 3D printing. It operates the largest privately owned dental laboratory in the world and provides extensive continuing education for dental professionals.