Grasslands

Grasslands is a specialized public relations and marketing agency that operates at the intersection of highly regulated industries, including cannabis, psychedelics, and healthcare. Founded by veteran journalist Ricardo Baca, the firm employs a "journalism-minded" approach to storytelling, content marketing, and brand strategy. While not a drug development company itself, Grasslands provides critical commercialization and communication services to life science companies navigating complex legal and social landscapes. The agency's expertise includes crisis management, thought leadership, and strategic positioning for brands in emerging therapeutic sectors.