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Gravity is a wellness and sleep technology company that popularized the modern weighted blanket. Founded in 2017 through a viral Kickstarter campaign, the company's flagship Gravity Blanket uses deep touch pressure stimulation to help users fall asleep faster and reduce anxiety. The product line has since expanded to include weighted robes, sleep masks, and bedding accessories designed to improve overall sleep hygiene. Gravity's approach focuses on non-pharmacological interventions for mental health and sleep-related issues. The company was acquired by Win Brands Group in 2021 to accelerate its growth in the global wellness market. Its products are marketed as therapeutic tools for individuals dealing with stress, insomnia, and sensory processing disorders.
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