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Greenitio has developed two proprietary market-ready biopolymer ingredients—CHITOBE and CHITOBELA—that can directly replace microplastics in skin and hair care formulations. These have demonstrated functional benefits such as antimicrobial activity, antioxidant properties, moisturization, improved conditioning effects in hair care products, and SPF enhancement. Comparative studies show superior performance to conventional alternatives; further clinical trials are ongoing as of early 2024 with product launches targeted by July 2024.
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