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Greenstar Social Marketing
Karachi, Sindh, Pakistangreenstar.org.pk ↗
- Ownership
- Private
- Employees
- ~5000
- Development stage
- Other
01
Overview
Greenstar Social Marketing has been a leading non-profit organization in Pakistan since its founding in the early '90s. It delivers essential healthcare services—primarily family planning but also broader sexual/reproductive/maternal-child/women’s nutrition—using social marketing/franchising models. The organization partners with international donors like USAID, Bill & Melinda Gates Foundation, KfW, FCDO UK, Nutrition International Pakistan as well as local/federal government agencies to implement high-impact community-level programs. Its work includes direct service delivery through clinics/franchises/outreach workers plus large-scale awareness campaigns targeting underserved populations across Pakistan. Recent partnerships include collaborations with Bayer to improve intimate healthcare access for women in low-income communities.
- Therapeutic areas
- PsychiatryOncologyWomen's Health
- Modalities
- Non-pharmacological therapy (health education and awareness)Device (distribution of contraceptives and health products)Small molecule (contraceptive pills and micronutrient supplements)Vaccine (immunization programs)Biologic (where applicable in maternal/child health interventions)
- Industry
- Non-Academic Healthcare
02
Partnerships
Population Services International (PSI)Bayer Consumer Health division ("EmpowHer" project)Susan Thompson Buffet FoundationUSAIDBill & Melinda Gates FoundationKfW Development Bank/FCDO/Nutrition International/Mercy Corps/Pakistan federal/provincial governments
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