Greg Norman Company

The Greg Norman Company is a global corporation founded by professional golfer Greg Norman, originally established as Great White Shark Enterprises in 1987. Headquartered in West Palm Beach, Florida, the company manages a diverse portfolio of businesses spanning golf course design, real estate, apparel, wine, and private equity investments. While primarily recognized as a sports and lifestyle brand, the company maintains a presence in the health and wellness sector through strategic partnerships with firms like Delos and Novex Biotech. In 2017, the company entered a major joint venture with Authentic Brands Group to expand its consumer product licensing and global brand reach. The company's investment division also explores opportunities in emerging technologies and wellness-focused ventures.