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Groove Botanicals is a life sciences company that focuses on the formulation and distribution of hemp-derived cannabinoid products. The company targets the health and wellness sector by developing CBD-based products intended to address issues such as pain management and inflammation. Formerly known as The New 10 Inc., the company pivoted to the botanical and cannabinoid space to leverage the growing demand for natural therapeutic alternatives. Groove Botanicals utilizes proprietary extraction processes to ensure the purity and potency of its consumer-facing wellness line. The firm aims to integrate scientific research with consumer goods to provide high-quality cannabinoid solutions.
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