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Ground-Based Nutrition is a premium plant-based nutrition company that specializes in organic, non-GMO, and vegan dietary supplements. The company's product portfolio includes plant-based protein powders, electrolyte drinks, and superfood blends designed for athletes and health-conscious consumers. Their flagship products, such as the Superfood Protein, are formulated without artificial sweeteners, colors, or flavors, emphasizing a 'clean' labeling approach. In 2021, the company was acquired by The Better Choice Company to expand its presence in the human health and wellness market. The brand continues to operate as a subsidiary, focusing on high-quality, whole-food ingredients to support fitness and overall health.
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