GuideWell Innovations

GuideWell Innovations is a health-focused innovation hub and a subsidiary of GuideWell, the parent company of Florida Blue. Based in Orlando's Lake Nona Medical City, the organization is dedicated to transforming the healthcare industry by supporting startups and developing consumer-centric health solutions. It operates the GuideWell Innovation Center, a 30,000-square-foot facility that provides co-working spaces, laboratories, and resources for health tech entrepreneurs. Through its various programs and challenges, GuideWell Innovations identifies and scales disruptive technologies in digital health, wellness, and care delivery. The company serves as a collaborative bridge between established healthcare entities and emerging technology firms to accelerate health care transformation.