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GuideWell is a mutual holding company and a leading health solutions organization that serves as the parent company for Florida Blue, Florida's oldest and largest health insurer. The organization operates a diverse portfolio of companies focused on health insurance, healthcare delivery, and consumer engagement across the United States and Puerto Rico. Through its subsidiaries like Triple-S Management and PopHealthCare, GuideWell integrates financing and care to improve health outcomes and affordability for millions of members. As a policyholder-owned mutual company, it prioritizes long-term community health over short-term shareholder returns. The company is headquartered in Jacksonville, Florida, and plays a significant role in the transformation of the healthcare industry through digital innovation and value-based care models.
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