H-PROOF

H-PROOF is a consumer health company specializing in doctor-formulated supplements designed to support alcohol metabolism and mitigate the effects of hangovers. Founded by board-certified surgeon Dr. Linda Kaplan and her daughter Rachel Kaplan, the company's flagship product is 'The Anytime Chewable,' a tablet containing a blend of vitamins, minerals, and antioxidants. The formulation is designed to promote the activity of enzymes like alcohol dehydrogenase and acetaldehyde dehydrogenase, which break down alcohol's toxic byproducts. H-PROOF positions itself as a science-backed alternative in the wellness and recovery market. The company gained significant public attention following an appearance on the television show Shark Tank, where it secured investment to scale its operations.