Happy Hour Vitamins

Happy Hour Vitamins is a private U.S. consumer health and dietary supplement company marketing a hangover-support multivitamin for people who drink alcohol. The company sells a proprietary capsule-based vitamin, mineral, amino acid, antioxidant, and herbal blend positioned for use before or during drinking to support better recovery the next day. Public-facing materials indicate the brand was created by founder Ben Shaw with input from medical professionals, a chemist, and a domestic manufacturer, and that the product is made in the USA in a GMP facility. The business appears to be a small direct-to-consumer supplement brand rather than a drug-development biotech or pharmaceutical company. It has also faced FDA scrutiny over disease/drug-style marketing claims related to hangover prevention.