Happy Not Perfect

Happy Not Perfect is a digital mental health and wellbeing company centered on a consumer mobile app that offers guided mindfulness, affirmations, breathing exercises, sleep tools, and short daily mental fitness routines. The company positioned its product as a research-backed, gamified approach to stress reduction, emotional resilience, and healthier daily habits rather than as a drug developer or therapeutics company. It also pursued B2B distribution by licensing features and technology into partner platforms. Founded by Poppy Jamie, the company was acquired in September 2022 by Neopets/JumpStart Games, with the standalone app initially continuing after the transaction. For a biotech analyst, this is best classified as a commercial digital mental health/wellness software company rather than a biotech or pharma company.