Hass Avocado Board

The Hass Avocado Board (HAB) is an agricultural promotion and research organization established under the USDA to enhance the market for Hass avocados. A core component of its mission is the 'Love One Today' health initiative, which funds and disseminates clinical nutrition research regarding the health benefits of avocado consumption. HAB's research focuses on critical areas such as cardiovascular health, weight management, and metabolic health, often collaborating with prestigious academic institutions to conduct human clinical trials. By providing evidence-based nutritional data, the board supports the integration of avocados into healthy dietary patterns for disease prevention and wellness.