Hawaiian Tropic

Hawaiian Tropic is a prominent consumer healthcare brand specializing in sun protection and skin care products. Founded in 1969 by Ron Rice, the company is recognized for its extensive line of sunscreens, tanning oils, and after-sun moisturizers that incorporate tropical botanicals. In the United States and other regions, its sunscreen products are regulated as over-the-counter (OTC) drugs due to their active ingredients designed to prevent sunburn and reduce the risk of skin cancer. The brand was acquired by Playtex in 2007 and is currently a key part of the Edgewell Personal Care portfolio. Hawaiian Tropic emphasizes a sensory approach to sun care, combining broad-spectrum UV protection with signature scents and skin-nourishing ingredients. The company continues to innovate in the dermatology space with reef-friendly formulations and high-SPF products.