hCentive

hCentive is a healthcare technology company that specializes in cloud-based solutions for health insurance exchanges. The company provides platforms for state agencies, health insurance carriers, and brokers to facilitate the enrollment and management of health insurance plans under the Affordable Care Act (ACA). Their core offerings include State-based Marketplace (SBM) solutions and Web-Broker Entity (WBE) platforms. In 2017, hCentive's technology assets and business operations were acquired by Optum, a division of UnitedHealth Group. This acquisition was intended to bolster Optum's government and commercial health exchange capabilities. Prior to the acquisition, hCentive was a leader in the health insurance exchange market, powering several state-run marketplaces and private exchanges.