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Health Economics Consulting Group (HECG) was a strategic consulting firm specializing in health economics and outcomes research (HEOR) for the life sciences industry. Founded in 2004, the company provided expert services in economic modeling, cost-effectiveness analysis, and market access strategy to pharmaceutical, biotechnology, and medical device companies. HECG focused on demonstrating the clinical and economic value of new health technologies to support reimbursement and commercialization efforts. In 2009, the firm merged with Oxford Outcomes, which was subsequently acquired by the global clinical research organization ICON plc in 2011.
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