HealthNow

HealthNow New York, now operating as a subsidiary of Highmark Health, is a leading health insurance provider serving millions of members across Western and Northeastern New York. The company provides a comprehensive suite of health insurance products, including individual, group, Medicare, and Medicaid plans, under the BlueCross BlueShield brand. Beyond traditional insurance, HealthNow focuses on integrated health management, wellness programs, and digital health solutions to improve member outcomes and reduce healthcare costs. Following its affiliation with Highmark in 2021, the company has expanded its clinical capabilities and technological infrastructure to better serve the regional healthcare market.