Herbology

Herbology is a healthcare-focused cannabis company and retail brand that specializes in the production and distribution of medical-grade cannabinoid therapies. Originally established as a primary brand under GR Companies Inc. (Grassroots Cannabis), the company was acquired by Curaleaf Holdings in 2020 to expand its footprint in the United States medical cannabis market. Herbology operates a network of dispensaries that emphasize patient education and standardized wellness solutions for conditions such as chronic pain and epilepsy. The company's product portfolio includes a variety of delivery formats, including flower, concentrates, and topicals, all developed with a focus on therapeutic consistency. By integrating clinical-style consultations with retail operations, Herbology aims to bridge the gap between traditional healthcare and medical cannabis.