Hero Nutritionals

Hero Nutritionals is a private U.S. consumer health and nutraceutical company focused on gummy vitamins and dietary supplements for children and adults. Founded in 1997, the company is best known for pioneering all-natural children's gummy vitamins under the Yummi Bears brand and later expanding into adjacent adult and specialty supplement offerings. The company manufactures products at its certified organic Southern California facility and markets formulations such as multivitamins, vitamin C, vitamin D3, calcium, omega-3, fiber, and immunity products. Hero Nutritionals operates in the wellness and nutrition segment rather than prescription biopharma, with its business centered on branded, commercially marketed supplements.