Hi*Ball Energy

Hiball Energy was a premium beverage company specializing in organic energy drinks and sparkling energy waters. Founded in 2005 by Todd Berardi, the brand was a pioneer in the "clean energy" category, offering products free from artificial sweeteners, taurine, and synthetic colors. Its portfolio included sparkling energy water, organic energy drinks, and fair-trade cold brew coffee, all utilizing organic caffeine, guarana, and ginseng. In 2017, the company was acquired by Anheuser-Busch InBev as part of its strategy to expand into the non-alcoholic beverage market. However, in May 2023, AB InBev announced the discontinuation of the Hiball brand to focus on other core priorities within its portfolio.