Hitwise

Hitwise was a leading digital marketing and consumer behavior analytics company that provided competitive intelligence to global brands, including major pharmaceutical and healthcare organizations. The company specialized in measuring online clickstream data, search behavior, and audience profiling to help marketers optimize their digital strategies and understand consumer intent. While not a life sciences company itself, Hitwise was a critical tool for the pharmaceutical industry to track how patients and healthcare providers searched for medical information and interacted with health-related websites. The company was founded in Australia in 1997 and underwent several high-profile acquisitions before ceasing operations in 2020.