Hixme

Hixme was a healthcare technology company that specialized in transforming employer-sponsored health insurance through a digital platform. The company pioneered a 'defined contribution' model, allowing employers to provide employees with a set amount of money to purchase individualized health plans on the open market. This approach aimed to replace traditional, rigid group health plans with more flexible, portable, and personalized options for workers. Hixme's platform used data-driven insights to match employees with the best available coverage while simplifying the administrative process for HR departments. The company was eventually acquired by Cigna in 2019 to bolster its digital health and benefits capabilities.