Holy Crap Foods

Holy Crap Foods is a Canadian functional food company specializing in high-fiber, plant-based, and gluten-free superseed cereals and oatmeals. Founded in 2009 and gaining national fame on the television show "Dragon's Den," the company focuses on gut health and digestive wellness using nutrient-dense ingredients like chia, buckwheat, and hemp seeds. In February 2026, the company was acquired by Restart Life Sciences Corp., a move intended to integrate the brand into a broader health and wellness portfolio that includes research into brain health and cognitive function. Holy Crap Foods operates its own manufacturing facility in Gibsons, British Columbia, which serves as a production hub for its diverse product lines. The brand's products are distributed through major retail and direct-to-consumer channels across North America and have even been featured as "Space Approved" nutrition for astronauts on the International Space Station.