Company intelligence / Profile preview

Honest Tea

Bethesda, Maryland, USA

Ownership: Private
Development stage: Other

Overview

Honest Tea was an American beverage company that specialized in organic, bottled tea products. Founded in 1998 by Seth Goldman and Barry Nalebuff, the company was a pioneer in the organic and Fair Trade beverage space, focusing on low-sugar and transparently sourced ingredients. The company was fully acquired by The Coca-Cola Company in 2011 after an initial minority investment in 2008. In May 2022, Coca-Cola announced it would discontinue the Honest Tea brand to streamline its portfolio, although the 'Honest Kids' juice line remains active in the market.

Industry: Food & Nutrition

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