i2i Marketing Group

i2i Marketing Group was a specialized healthcare marketing agency that provided physician engagement and multi-channel marketing solutions for the pharmaceutical and life sciences sectors. Based in Chadds Ford, Pennsylvania, the company focused on peer-to-peer medical education and digital marketing strategies to help life science brands reach healthcare professionals. In July 2011, the company was acquired by Indegene, a global life sciences commercialization company. Following the acquisition, i2i's capabilities were integrated into Indegene's broader suite of digital and commercial services. The firm was particularly noted for its proprietary models for physician relationship management and its ability to execute complex multi-channel campaigns.