Il Makiage

Il Makiage is a tech-driven prestige beauty brand that leverages artificial intelligence and biotechnology to develop personalized cosmetics and skincare products. As the flagship brand of ODDITY Tech, the company utilizes its proprietary 'PowerMatch' algorithm to provide high-accuracy product recommendations, effectively disrupting the traditional retail experience. Following the acquisition of the biotech startup Revela, Il Makiage has integrated advanced molecule discovery into its product development, focusing on novel ingredients for skin and hair health. The company operates a digital-first, direct-to-consumer model and maintains a significant research and development presence through ODDITY Labs. Il Makiage is recognized for its data-centric approach to beauty, combining high-performance formulations with cutting-edge computational science.