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Imerica Life and Health Insurance Company was a health insurance provider that specialized in individual major medical and Health Savings Account (HSA) qualified plans. Based in Tampa, Florida, the company was a subsidiary of Imerica Financial Corporation and received significant backing from Bain Capital Ventures. Imerica focused on the consumer-driven healthcare market, offering high-deductible health plans (HDHPs) and utilizing a technology-driven online application process to streamline enrollment. The company expanded its operations across multiple U.S. states before being placed into liquidation in May 2010.
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