Immersion Neuroscience

Immersion Neuroscience is a neurotechnology company that provides a software-as-a-service (SaaS) platform designed to measure real-time emotional engagement and psychological immersion. Founded by renowned neuroeconomist Dr. Paul Zak, the company utilizes proprietary algorithms to translate physiological data from standard wearable devices, such as smartwatches, into metrics reflecting the release of neurochemicals like oxytocin and dopamine. This "Neuroscience as a Service" (NaaS) platform enables organizations to objectively quantify the impact of content, advertisements, and live experiences, moving beyond the limitations of traditional self-reporting. The technology is also applied in corporate wellness and mental health to monitor employee performance and emotional well-being. Immersion Neuroscience serves a diverse range of industries, including marketing, entertainment, education, and healthcare.