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The Independent Natural Food Retailers Association (INFRA) is a member-owned purchasing cooperative that supports independent natural food retailers across the United States. By aggregating the collective buying power of hundreds of independent grocers, INFRA negotiates favorable terms with major distributors and product manufacturers to ensure its members remain competitive. In addition to procurement, the association offers members marketing resources, operational training, and advocacy within the natural products industry. INFRA plays a critical role in maintaining the viability of independent retailers against large-scale national competitors while promoting organic and sustainable food systems.
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