Information Technology Services Marketing Association

ITSMA (Information Technology Services Marketing Association) is a leading research, advisory, and training organization dedicated to helping B2B technology and professional services firms improve their marketing performance. Established in 1994, the association is widely credited with pioneering Account-Based Marketing (ABM) and providing a framework for marketing complex services and solutions. In 2021, ITSMA was acquired by Momentum, a global B2B marketing consultancy, resulting in the brand Momentum ITSMA. The organization provides its members with proprietary research, benchmarking, and certification programs to drive growth in high-value, complex markets.