Innovative Media Research

Innovative Media Research (IMR) was a specialized healthcare market research and communications firm based in Hoboken, New Jersey. Founded in 1996, the company provided strategic marketing insights and advertising effectiveness data specifically tailored for the pharmaceutical, biotechnology, and medical device industries. IMR was most notably recognized for developing the Ad Page Exposure (APX) metrics, which became an industry standard for evaluating the impact and reach of advertising within medical journals. The firm served a prestigious client base including major pharmaceutical companies such as Pfizer and AstraZeneca, as well as leading academic and publishing entities like the New England Journal of Medicine and Harvard Medical School. IMR utilized a combination of qualitative focus group facilities and proprietary quantitative data analysis systems to support product launches and brand positioning strategies.