Instead Sciences

Instead Sciences is a consumer health company dedicated to providing healthier alternatives for smokers and vapers. Founded by Zocdoc co-founder Cyrus Massoumi, the company's primary offering is a nicotine-free and tobacco-free product designed to replicate the sensory experience of smoking using a proprietary botanical blend. By addressing the behavioral rituals of smoking without the addictive properties of nicotine, Instead Sciences aims to support individuals in their journey toward a nicotine-free lifestyle. The company is backed by prominent venture capital firms and focuses on the intersection of consumer goods and behavioral health. Instead Sciences is currently in the commercial stage, offering its flagship product directly to consumers.