Institute for Medicinal Plant Research \"Dr Josif Pančić\"

The Institute for Medicinal Plant Research "Dr Josif Pančić" is a leading Serbian scientific and production institution specializing in phytotherapy and medicinal plant science. Established in 1948, the institute integrates academic research with the commercial development of herbal medicines, dietary supplements, and cosmetic products. It operates its own plantations, processing facilities, and quality control laboratories to ensure the standardization of its extensive product portfolio. The institute is well-known for its "Moć bilja" brand, which includes a variety of herbal teas, extracts, and ointments distributed throughout Southeastern Europe. It serves as a regional center of excellence for the study of ethnobotany and the pharmacological properties of Balkan flora.