Integrated Brand Solutions

Integrated Brand Solutions (IBS) is a specialized healthcare communications agency providing strategic marketing and branding services to the pharmaceutical and biotechnology sectors. Founded in 1999, the company offers a range of services including brand development, creative execution, and multi-channel commercialization strategies. IBS is recognized for its expertise in translating complex clinical and scientific information into impactful messaging for healthcare providers and patient populations. The firm supports life science clients throughout the product lifecycle, from early-stage market preparation to post-launch brand management. In 2013, IBS was acquired by Cello Health, expanding its global reach and service capabilities. Following the formation of Lumanity in 2022, the agency's operations were integrated into a broader suite of commercialization and market access solutions.